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In episode two of Inari, Konkon, Koi Iroha, there was a scene where there was a blimp with a sign with a heart on it and some words "WE/MAX". What does WE/MAX mean?

blimp

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  • Just as a note: The text on the side of the blimp reads シンワハウス, or "Shinwa House". This might be a real estate company in Japan, hence the pun on "RE/MAX" in the subs.
    – Cattua
    Jan 23, 2014 at 3:39

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Like Eric mentioned, "シンワハウス (Shinwa House)" is a real estate company in Iwate Prefecture and the subtitles is referring to "RE/MAX", which is famous for the iconic balloon. The localization decided to use "WE/MAX" since they can't use the trademarked name "RE/MAX" and using "Shinwa House" pretty much has no meaning in English speaking countries. The combination of the balloon and "WE/MAX" was a localization compromise.

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  • Actually, the name of the real-life company is 神話ハウス. Same reading, but different writing.
    – Logan M
    Jan 23, 2014 at 6:51
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    伸和ハウス, actually.
    – senshin
    Jan 23, 2014 at 8:13

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