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Sheep!

Are these sheep dolls mascots, or do they represent something in the series? From the look of it, the blood (?) drooling from their mouths is like Sakamachi Kinjirou's nose bleed.

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It's a mascot for the series. Subaru is a butler, and in Japanese, "butler" (shitsuji) and "sheep" (hitsuji) sound the same, making it a play on words. The reason it is bleeding is itself a pun because a sheep bleats.

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    can you provide any links or cite it to back your answer – mirroroftruth Jun 30 '15 at 6:11
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    I'm going to have to call BS on that "bleeding" / "bleating" pun unless you can provide a source. That pun is pretty much exclusive to English--furthermore, it's exclusive to dialects of English that pronounce the t in "bleating" like a d, i.e. mainly dialects from the midwestern United States. It would be very obscure to Japanese viewers, and the creators would have needed extensive knowledge of English to come up with it. – Torisuda Jul 6 '15 at 8:19

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