Kick-Heart is notable as the first anime to be crowdfunded via Kickstarter.
The base goal of the Kickstarter was to reach $150,000, with additional stretch goals for more money.
On their campaign page, they tell potential backers how they intended to use the funds raised:
- Increase the quality of animation
- Increase the overall duration of the animation
- Help offset the current production costs
- Manufacturing costs for backers rewards (Blu-ray, printed materials, etc.)
- Digital distribution costs for backers downloading the film
- Festival submission fees
Do they mention the breakdown of expenses anywhere? I couldn't find it on their Kickstarter page. Generally speaking, it's not uncommon for crowdfunded projects to show where your money goes. Was it perhaps revealed in a backer-only update (which I wouldn't have access to)?
I just thought it was odd that the amount was so high compared to latter Kickstarters like Santa Company for $50,000, which was also a longer animation.