It seems as though a lot of anime go through a production cycle where they put out a series that seems fairly popular, but ends long before the manga's storyline does. Obviously, a big reason for making anime is to get people to buy the original manga, but if the anime series itself were turning a profit it's tough to imagine (from my American viewpoint, anyway) that the producers would abandon it, when it could easily continue (given its proven popularity, voice actors lined up, storyline set, etc.)

Is there an overarching reason? Do many anime not turn a profit?


4 Answers 4


On their own, Yes.

Obviously this is a fairly blanket statement and is hard to qualify because of secrecies in company financials, but I think it's reasonable to assert.

I also realise I'm not directly answering your question about dropped manga adaptions, but addressing the question broadly. I think most points probably apply to that situation also, but these are some of the reasons in general why anime fail/return losses:

Anime as a loss-leader

Anime is often used by companies as a promotional tool for their other merchandise. This is often the case with children's mecha shows - They will watch the show on TV and then potentially buy the DVDs, toys, albums, etc. As an interesting side note, since about 1990 children are more likely to buy hero toys than villain toys - hence several combining mecha shows.

Another example as to how shows act as advertisements is low cost harem anime. Whilst not immediately as obviously merchantable as a show like Gundam or Power Rangers, The large female cast that the protaganist has to choose from has the potential to have their own figurines, body pillows, etc.

These mean that anime doesn't have to turn a massive profit (or indeed a profit at all) - that's up to the sales that it inspires.

The evolution of anime itself is deeply associated with advertisement, even since its inception when it was used solely for advertisement rather than as a standalone medium. In Hayao Miyakazi's biography "Starting Point" he mentions that one company in particular was known to contribute a third of their target anime's total cost (Note that this was at an earlier point in history). This amount would typically be around 90% of a successful toy company's advertising budget.

There's a stereotype of otaku in Japan that they buy 3 copies of any one DVD/Book - "one to read, one to collect, one to lend". The consumers of anime in Japan, whether children (A good market worldwide) or otaku are very keen on merchandise and spending on a franchise. It is the combined revenue streams that the anime creates, combined with the show itself which usually lifts the show into profit.

This is the main reason why an anime would be turning a loss.

Relying too heavily on emulating success stories

This is a big one too. Once a very successful show hits the market (for example Evangellion, Akira, K-On!!, Pokémon) many clones will follow.

The same phenomenom can be see in bookstores - The amount of romance vampire books in stores went from 0 -> many after Twilight's success. Similarly 50 Shades of Grey did the same for erotic romance for women.

There is only so much capacity in the market for cloned shows, and more than likely none of them will be as successful as the original. This often leads to a situation with a few big winners and many losers.

Too many blockbusters

The ideal time to release your amazing anime series is to pick the season that has the highest viewing rate of your target audience. Hence, shows that target the same audience may be heatedly vying for the same audiences attention. Usually one show will win, and the others will lose by a sizeable margin.

There have been several media studies that have shown that usually only one film/series occupies a viewers fanaticism at one time period. This is what has lead to the yearly blockbuster summer and Christmas successes in Hollywood.

Things go wrong, often

When you are still animating episodes whilst the first ones are airing, any delays can set the whole show back. What usually happens is that recap episodes are shown, animation quality drops in the latter episodes and potential postponements of episodes in the worst of cases. These things transfer to the quality of the production and hence affect the impressions on viewers, which then affect sales, and so forth.

Tight budgets

This kind of fits into the previous item, but when budgets are tight (which they usually are for anime) studios cannot afford to replace sick animators, redo scenes that don't fit well, etc. Another problem with tight budgets is that studios often have to outsource animation to cheaper countries like China - which in itself has problems of communication issues.

Subsequent seasons

Anime that are received well in their first season often announce another, or several new seasons. The problem with this is that each season the audience dwindles - Viewers become less and less likely to stick with a show as the time investment increases. It's a difficult call to make for the directors to stop the broadcasts before the series starts to become loss-making.

And just as a final note, I don't believe there is one over-arching reason. Each studio is different, has different priorities, objectives, revenue streams, etc.

  • 1
    To add on a thing or two, anime takes a lot of money to produce. A 2011 estimate said it cost about 10 million yen per episode to make an anime. A lot of them just end up turning out even, not making a considerable profit or loss, and only after a few years have gone by. It's those occasional successful anime (K-On, Madoka Magica, Akira, etc.) that make up for the losses that other anime shows incur. Also, just to reiterate the point, anime is used a lot for promotional purposes, which is why you'll see an anime come out for a manga while it's still going: to get more people to buy it now.
    – JaykeBird
    Dec 21, 2015 at 7:53

Anime is much bigger in Japan. There are lots of mangas that were given a shot at anime adaptation, but they didn't get a following and eventually got pulled. In my opinion, the manga has to be popular in Japan first before the network heads start to export the anime officially.

There are other reasons aside from profit. Take Gintama for example; I can't be sure if they were pulled off air because of profit (which I doubt) or because the network wasn't happy with the show's direction.

So, yes, the big reason why they get pulled off air is because the anime didn't make enough profit. It's a competitive market.

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    In Japan, anime series can't get pulled off the air unless it is for censorship purposed. This is because before the production begins, a preallocated block of broadcast time is purchased by the production committee. If a series doesn't perform well in terms of viewership, it might not get a new season. The same thing is true if disc sales and/ or merchandising sales are bad (where they production actually make their money). The last episode of School Days was pulled off the air due to censorship issues, but since that block was scheduled to run, they had to put some thing there ("nice boat").
    – кяαzєя
    Dec 11, 2012 at 23:21
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    This post has several issues, like the confusion between "pull off air" vs. "stop production", and saying that the network (?) has the decision in exporting or stopping the production of an anime series. For the later part, I think it depends on the production company (which could be the broadcast station in some cases) and whether they can find any sponsor (which again depends on the potential of the show to make profit).
    – nhahtdh
    Apr 19, 2015 at 6:22

Note it doesn't need to produce losses: it just needs to produce less than alternative.

Studios have limited resources: they often can produce maybe two series in parallel, sometimes not even that. Expanding on that is costly, and may well bring serious losses if all "pipelines" aren't filled with profit-generating products.

So, if the managers notice a new, promising series - obtained a sure-fire scenario, and a different one is nearing end of season 2, with dwindling audience, they must decide what to produce: season 3 of the old thing, which will almost certainly produce less cash than season 2, following the dwindling trend, or maybe the new and revolutionary thing for which TV networks have already lined up, and earn much more. Or, potentially, hope that hiring a bunch of animators and getting them a new studio with equipment will cost less than combined profits of the two shows. Which it rather won't.

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    Opportunity cost. Very obvious in retrospect. Thanks!
    – Beska
    Jan 16, 2013 at 16:33

You have to remember that it's far cheaper and easier to produce a manga than it is to produce an anime -- it takes fewer people to produce a manga, which means less money is needed to pay for production, even if you pay everyone involved a huge salary (and you usually don't).

More investment means more risk, so if an anime doesn't turn a big enough profit fast enough, it may not warrant further investment.

You can keep a crap manga going a lot longer than a crap anime, if only because the bar for financial security is that much lower.

  • Well, that was why I made the question...it makes a lot of sense. On the other hand, it was just an educated guess on my part.
    – Beska
    Dec 11, 2012 at 21:57
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    It's like asking "Do magazines tend to lose money?", "Do internet startups tend to lose money?", or "Do restaurants tend to lose money?" -- honestly, anything that you have to put a big pile of money behind to get started tends to lose money. Anime is not immune just because it's anime. Dec 11, 2012 at 22:01
  • 1
    Sure, most new business ventures tend to lose money, but we're comparing apples and oranges to some extent here... In particular, restaurants are primarily attempting to make a profit. But I'm wondering more if anime is considered a "loss leader" in general, not expected to really turn a profit. Secondarily, I'm also wondering if there is a generalized cultural (or other) reason that a profitable show might end. Here, popular shows tend to continue. It does not seem like it's always the case in Japan, which implies that even popular shows may still not be turning a profit.
    – Beska
    Dec 11, 2012 at 22:10
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    It's not that simple with manga either. Publishers tend to kill series (running in magazines) with low rating (low sales, low popularity), so even though it's cheaper to keep a crappy manga alive (and probably still earn money on it), the publishers opt not to and try their luck with a new one in hopes it'll bring more revenue. For some reason authors rarely decide to keep a series going after publisher decided to axe it (publisher might have a final say or want an ending to make tanks easier to sell or simply the mangaka doesn't have the money to keep the series alive on his own).
    – jahu
    Apr 19, 2015 at 8:54

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