During the first verse in the second opening to Hayate no Gotoku (Shichitenhakki Shijou Shugi! by KOTOKO), this face (O_O;) appears in each version of the subtitles; the translated, romanised and original Japanese versions.

Additionally, the face is also included on various lyrics sites such as here and here.

Why is this? I've never seen emoticons or unicode faces in any other subtitles, and I don't see how it adds to the song at all. I know this is a series that doesn't take itself too seriously, but is there any explanation as to why this is here?

screenshot of (O_O;)

  • Even if it's not for the question, the song is worth a listen, it's a pretty good OP
    – Matt
    Commented Jul 14, 2015 at 18:18
  • It's in the source lyrics, if you take a look at the blue text behind goddess
    – nhahtdh
    Commented Jul 14, 2015 at 18:36
  • @nhahtdh Yeah, that's why I mentioned both the translated and Japanese subtitles in the question. It's the same on the YouTube link as well. I'll edit the question for a bit more clarity.
    – Matt
    Commented Jul 14, 2015 at 18:37
  • 4
    To be clear, the emoticon is in the printed lyrics as well. Heck if I know why KOTOKO wrote emoticons into the lyrics, though.
    – senshin
    Commented Jul 14, 2015 at 19:02
  • 1
    @senshin Maybe they thought it would look KOTO-KOOL
    – Matt
    Commented Jul 14, 2015 at 19:05

1 Answer 1


Possibly to show the reaction of the actor in the song, which seem to be surprised/heavily pressured by fact of "the demon who wears goddess mask"... maybe... or probably there's no purpose of the kaomoji!.. or it can be anything...

Considering that KOTOKO is a famous denpa song artist (read also What is the actual meaning of "denpa"?), anything goes. (Note: the Japanese title even has a star in it: 七転八起☆至上主義!)

So, what is a denpa song?

Denpa song (電波ソング) is a type of Japanese music that is intentionally strange and catchy. Common features of denpa songs include intentionally off-key vocals, nonsensical lyrics and an over-the-top tune.

Back to kaomoji...

Kaomoji is certainly rare in song lyrics, but there are some more (not necessarily denpa song). From Yahoo! Chiebukuro:

(All links are link to song lyric)

Last but not least, Ryuichi Kawamura has a song titled 〔>_<〕.

Personally, I don't consider Shichitenhakki Shijou Shugi! as denpa song, but perhaps it's because I'm already used to IOSYS.

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