It seems to me that in a lot of anime (Naruto, Dragon Ball, Gurren Lagann, and Digimon are four that come to mind), characters or creatures who perform an attack tend to shout its name, almost as if necessary to perform such an attack. This seems very counterintuitive—telling your opponent that you're about to use a fireball would open you up to being blocked very easily.

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Why do anime characters tend to shout the names of their attacks? (Bonus points: Has this spread into Western animation?)

  • 1
    Great question. I always wondered about that, too ...
    – looper
    Commented Mar 13, 2013 at 19:51
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    At least in Naruto, the name is a required part of the technique. The words are what allows you to release you chakra. In Bleach, the use of the sword's names is required for explained reasons. Commented Mar 17, 2013 at 17:08
  • @MadaraUchiha That's more of an in-universe reason than a reason why the producers/writers would do it, though.
    – Cattua
    Commented Mar 17, 2013 at 17:18
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    Ironically, I remember one instance (maybe in Alabasta?) where Usopp shouted the wrong attack name to deceive his opponent.
    – empire539
    Commented May 20, 2014 at 11:36
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    @empire539 Yep, in the Alabasta arc, but in Little Garden Island. He was against Mr.5 who was immune to explosives, so he shouted a "flame attack" to lure Mr.5 into eating while it was hot sauce, reeeeally hot; Mr.5 had eaten his flame attack before to show Ussop how useless it is.
    Commented Dec 31, 2017 at 1:15

9 Answers 9


According to this forum post:

It's a tradition where it was intended for young audiences to yell the attack names with the character. The tradition began with Mazinger Z, which is considered the first Super Robot anime. The producers of the show felt that if the main character, Kouji Kabuto, shouted out the attack names each time the mecha did them, then it would give the target viewers, who were aged around 3 to 10 at the time, the ability to literally join along in the fun.

The logic behind this is if the kids were to directly interact with a show they already liked, then they'd like it even more and would stick with the show in the long run. Needless to say, the strategy worked, and literally all other mecha anime in the 70's (sans First Gundam in late, late '79) copied the trend.

Thus, the tradition was born and still anime shows, regardless of whether they are mecha themed or not, use it, regardless of their target audience.

Also, It seems that it was also done to make the shows feel more intense. Something about the characters yelling their attacks just makes the action better.

Usually it's hinted at that the characters are only calling out the attacks in order to channel energy (much like how the characters in Harry Potter have to say the incantation for a spell in order to cast it), because if the attack names are removed then it will just be a bunch of grunts.. which seems pretty boring. ;)

  • This seems pretty good! Do you have a source for the Mazinger Z part?
    – atlantiza
    Commented Mar 17, 2013 at 19:50
  • @atlantiza en.wikipedia.org/wiki/Mazinger_Z link in the sub heading Reception and influence 3rd paragraph its mentioned so.. Cheers !!! :)
    – Ajo Koshy
    Commented Mar 18, 2013 at 3:26
  • Hmm, I see it talking about the attack names in the fourth paragraph of that section, but I don't see anything about the reason. The third paragraph seems to just be about the transforming robot genre. Am I missing it?
    – atlantiza
    Commented Mar 18, 2013 at 3:30
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    @AjoKoshy In the future please included a link to your source if you are going to copy something word for word. Additionally, the ` (tilde) is intended to be used as code blocks so the code is rendered as text instead.
    – кяαzєя
    Commented Mar 19, 2013 at 23:29
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    Wow, this answer is actually a really effective marketing tool. How many times have we all heard "Kame Ha Me Ha!" growing up?
    – userFace
    Commented Jul 23, 2013 at 22:29

The 1st anime I saw this in was Slayers and it was always cool to see what happens next.

Why do anime characters tend to shout the names of their attacks?

Most logical answer: "words grant power". It is also used when there is sorcery to be casted.

It makes them focus on the attack making the attack work (or work more efficient). The general idea is that such an attack is unavoidable. The attack is of such power that the opponent, even informed about the incoming attack, is never going to be able to stop it. Of course if they do stop it it also means that character is bound to find a new better, improved attack that does overpower the opponent.

(Bonus points: Has this spread into Western animation?)

Yes, some examples where I saw it happen...

  • Huntik.
  • Legion Of Super Heroes.
  • Inspector Gadget.
  • Ben 10 Alien Force.
  • 3
    I have seen several named attacks miss (Digimon is the most prominent example, where Child-level Digimon will always call the attack name but do miss quite often against Adult-level Digimon). This does seem to make sense, though. +1, but I'm going to wait to see if any other answers pop up before accepting one.
    – Cattua
    Commented Mar 14, 2013 at 0:10

The major reason they do it for the benefit of the audience. It helps the audience know what the character is doing.

It's more dramatic if the viewer knows that the character is using the "gumgum superduper pistol", than if Luffy just punches someone.

  • 1
    This is especially true going back to Go Nagai and Mazinger, sometimes you have no clue what an attack is (like breathing actually being a "rust" attack).
    – Jon Lin
    Commented Mar 13, 2013 at 20:57
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    I had that in my answer too but removed it again: from a character's viewpoint the reader/viewer should not exist :=)
    – Rinzwind
    Commented Mar 14, 2013 at 14:33
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    @Rinzwind That doesn't make it any less the reason Commented Mar 14, 2013 at 14:42
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    There's alot of overexplanation in both series and movies that can be pointless to the characters, but required for the audition. watch a serie or movie from the actual characters view, and you will notice quite a lot of duh's. it's simply an easy way to tell what's going on. Commented Mar 16, 2013 at 18:50
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    Bleach lampshades this by explaining that a special attack (or special move) is much more powerful if the name is SHOUTED.
    – StarPilot
    Commented Mar 17, 2013 at 9:34

The shouting seems to be related to what in Martial Arts is called kiai (shout). Here an excerpt from martialarts SE about what kiai is for:

The expulsion of intent. Kiai acts as a declaration of your fighting spirit, your internal desire to prevail in those circumstances. This can be for intimidation, self-reassurance, rallying (the war cry was essentially a form of kiai), etc.


TvTropes list some relevant kiai in anime and manga and relate its relevance in the West to the martial arts movie sub-genre. All the titles asked by the OP are present in this list.

Since I cannot find any academical study about the kiai in Japanese pop culture, for what I can see this can be more generally be interpreted as a speech act and particularly an explicit performative utterance, where:

The uttering of a performative is, or is part of, the doing of a certain kind of action

Examples are vows, war declarations, verbal agreements, promises.

So, using a basic philosophy of language knowledge and what we had know about kiai, the shouting is as important as the physical action of the character. In manga and anime it doesn't simply describe the act itself but it's a part of it. We identify instantly its importance because we are used to know performative utterances in our social life.

  • 1
    This isn't really the kind of "source-based" answer I was looking for - a source for definition of "kiai" and people on TVTropes guessing that kiai is deliberately put into manga/anime isn't very official. Thank you for your answer though; I think it's a likely possibility for the reason.
    – atlantiza
    Commented Mar 16, 2013 at 14:59
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    In absence of an interview to the authors asking this specific question related to a specific work, we can only look for some similar element from the same culture (kiai), adding the trivial interpretations by audience (TVTropes) and therefore its emerging importance and moving to the very core of the question, the interpretation of the sign. The last part is as "official" as the philosophy of language and should whet your interest.
    – chirale
    Commented Mar 16, 2013 at 16:44
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    Right, but speculation on TVTropes and defining a word is not what I was looking for. I thank for your answer, but just want to explain why I would not be awarding the bounty to it, so that you were not left wondering.
    – atlantiza
    Commented Mar 16, 2013 at 17:06

According to this link, here are major purpose of characters shouting their attacks:

  • Words are powerful

The idea that words can grant power is a cross cultural phenomenon that shows up frequently in the earliest tales of swords and sorcery. Members of the Sinitic ethnolinguistic family in particular tend to ascribe special importance to the power of written characters, and the belief that special words can invoke control over supernatural power permeates their folklore (just ask your local Shinto, Buddhist, or Taoist practitioner if they've donated to a shrine or temple to have a talisman written lately). The magic power of spoken and written words was also a key concept in Ancient Egyptian religion and Ritual Magic.

  • Helps with building up chi

In terms of realism, this has some ground as traditional and even some current practitioners of martial arts hold the belief that accompanying statements and/or vocal noises alongside execution build up their chi, thereby increasing the power and efficacy of their moves and techniques.

  • Ensures proper breathing

Put less spiritually, saying a phrase at the right time during an attack ensures proper breathing. A call used for this reason is known as a kiai.

  • Secret societies & passing down of techniques

The naming of attacks also served a more practical purpose as many martial arts schools, Chinese ones in particular, used to be secret societies. The passing down of techniques was done orally and giving them esoteric names often facilitated this transmission.

  • Startle the opponent

Kiai has the potential to startle the opponent and give you an opening.

  • Spellcaster's invocation

This is also often combined with a spellcaster's Invocation, with the final part of the incantation being the name of the spell, cried out just as the spell is triggered (Spirit of Fire, gather into my hand and incinerate my enemies! FIREBALL!). A character who grows in power will eventually graduate to being able to do the initial incantation mentally, turning the final trigger into this trope completely.

  • For the commentator

A variant has a Combat Commentator recognizing the attacks being used (usually with a line like "That's the legendary such-and-such-and-something-or-other technique!") and explaining them to any other characters watching (and the audience, of course).

  • When there's no voice acting

Another variant, primarily found in video games, displays the attack name on screen as it is being executed, without a vocal "call". This typically happens in games where there is no voice acting; the call is implied. In fact, flamboyant attack/technique names are pretty much a trope in and of themselves.

  • Effective narrative device

There isn't really a simpler way to let the audience know that Captain Kirk's next phaser blast isn't supposed to kill the alien, or that Judge Dredd's next bullet is supposed to go "boom". Especially in manga, it's particularly difficult to let the reader know what special attacks are used without either motion or color, so having the characters say it is probably the most practical solution.


I can't find any official sources for how this started, but at this point, shouting your attack name is expected of battle manga/anime which is probably why it continues to be a popular practice.

According to an interview with Toriyama Akira (creator of Dragon Ball), his editor insisted that he include attack names even though Toriyama himself finds them rather silly:

"I don't really like giving names to attacks," Toriyama says. "I don't think the characters would be yelling out the names of their attacks in life-or-death situations. You'd get killed while yelling the name of your attack," he laughs. "But my editor said I'm better off giving attacks names."

In an earlier part of the interview, Toriyama also mentions that his editor advised him that having a quiet main character was having a negative effect on the series.

Torishima told me one time: 'your main character is too quiet. That's why it's not so popular.' I wanted to win readers with the story this time around, and I had even made the effort to come up with a normally dressed main character, so I was peeved, and I told him, 'I'll do some 'crowd-pleaser material, then.'

This "crowd-pleaser material" that Toriyama mentions ended up being a tournament - probably one of the easiest ways to pack in as many attack names as possible. And Toriyama says that the series' popularity did greatly increase because of this tournament.

  • I completely agree with Toriyama! Good sources, though, this is a very nice answer.
    – Cattua
    Commented Mar 21, 2013 at 16:56
  • Interview is fine, but Toriyama's explanation simply move the problem to the editor's choice, leaving the question about the purpose and how this practice originated unanswered.
    – chirale
    Commented Mar 22, 2013 at 22:57
  • @chirale Yes, I agree that it is not a full explanation (as I admitted in the first sentence of my answer), but neither I nor the bounty hunters have been able to find a full explanation from an official source it seems.
    – atlantiza
    Commented Mar 23, 2013 at 3:59

It goes back to into Japanese culture. They're very heavily influenced by bushidō, various martial arts, even their religions (Shintō). The names of things are very important, im assuming it's just the way of the Japanese. Also it is common knowledge that shouting intimidates one's opponent.

It's known as the Kiai (a battle cry), it's to channel your energy at the enemy through your attack in Japansese martial arts. You'll see this a lot in anime, from the naming and personification of swords to mechs to spirit energy, internal strength (spirit energy) is channelled through these weapons.

Here is an article on it (Calling your attacks)..

If you can do something more impressive than just throw a punch, your attack(s) must have an equally impressive name. More than that, you have to call it out as you launch the attack. It doesn't matter if it's a martial arts move, a magical spell or your secret superweapon, if you can't say its name, it just isn't nearly as cool or effective. Also, expect plenty of echoing to come with it, and (if a fighter is feeling particulary bombastic) dramatic... pauses ...WITHAYELLATTHEEND! A standard feature of practically every Magical Girl, high fantasy, or martial arts anime.

The article also links to Western culture films that also use this or at least variants of it.. (not sure about animation). Who wants to see a silent fight after all?



In kendo we shout the names of the strikes that we are doing in order to release air from our lungs in a particular manner. It's also for judges to know what strike we are attempting so to score us. However, it's unnecessary to say the yell and the strike that goes with it. For example, I come in and strike "dou" and yell "men". As a beginner, it doesn't matter whether I say dou, kote or men, just so long as I say something in order to release the air from my lungs.

That is a possible origin of anime characters yelling out their attack.


Otherwise you (being an audience) will never know what's on their mind..

Take an example: Naruto, except few jutsus like Rasengan, Multi-shadow-clone which are very familiar, we may not understand the jutsu moves and their names, unless we have them by-hat..

And we are used to it and it sounds good to roar the name of jutsu :)

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