Uzumaki Naruto (Naruto) has a catch phrase "dattebayo". Ika Musume (Squid Girl) has a catch phrase "de geso". Himura Kenshin (Rurouni Kenshin) has a catch phrase "gozaru". And a lot more examples here.

What is the significance of anime characters' catch phrases?


2 Answers 2


Usually they're puns or just included for character. I think the aim behind it is to make characters more memorable.

Some of these pay off quite nicely for the series - Squid Girl's de-geso~ is instantly recognizable for fans even outside the show. The usage of it online or in popular media makes for good promotion for the series.

'de-geso', is a pun on Geso(tentacles) and De-gesu:

In end of Edo era and beggining of Meiji era, “De-gesu” is used by males of the lower class as transformational word of “Desu”.

“Geso” means tentacles of squid. Its article is mainly based on viewpoint of cooking. If your intention is to refer to Scientific aspects of squid, you would have to choose “Shokusyu” means just tentacle(s).

De-geso is the word combined De-gesu with geso. In the beginning of movie, Ika-chan spoke formally (but rudely) as the invader. So it is natural that she says manlike and old-fashioned terms like De-gesu. Of course, present Japanese don’t use such a word.

Traditionally, characterizing by making original suffix like De-geso was common technique in Anime. This is regarded as too facile nowadays.



Catchphrases could be used in order to emphasize a particular aspect of the character - Naruto's "Believe it!" (the frequent English translation) builds on his lively boisterous character, or in Sayonara, Zetsubou-Sensei "I'm in despair", puts focus on the lead's suicidal & depressional tendancies.

I'm in Despair!

  • 2
    Is there any more reason besides from making a character memorable for anime character's catch phrases? And can you provide some links for it?
    – xjshiya
    Apr 10, 2013 at 8:32
  • Added some stuff on building characters, I'm afraid I couldn't find any links for the broader topic. Apr 10, 2013 at 9:09

There are 2 different things that you're picking up on: catch phrases proper, versus copulas.

Both of these can be utilized in 1) making a character easy to remember, 2) setting the character apart in contrast to other characters in the same series (it is more common for only one character to sport a catch phrase in a series than for multiple characters to have one), and/or 3) epitomizing something about that character's qualities. Meaningless suffixes can likewise accomplish 1) and 2) but can't fulfill 3).

Catch Phrases

Naruto's "datte ba yo" is a catch phrase, since it is a stand-alone sentence that he can say whenever he likes. "Datte" means "because" or "but," or "da" is an informal copula (the formal version is "desu") + "-tte" means someone said it, so all together it could be translated to something like "'Cuz I say so." "Just 'cuz." "That's what I say." "Isn't it?" "Word." "Just, yeah." or "Yep."

Kenshin's "de gozaru" is not a catch phrase (see below). His catch phrase is "oro." The mangaka Nobuhiro Watsuki explained his catch phrase in an interview at AnimeExpo in 2002 (the English is from the interpreter's on-the-spot translation of his Japanese words):

Q: What is the origin of “Oro?"

A: I was surprised that it caught on like it did. Because it is just like saying “huh” or “uh” or “eh”. I am surprised that Kenshin used it so much, and that the fans caught on to it.

A good example of a catch phrase is Abe no Yasuaki's "Mondai nai" (meaning "It's not a problem") in Harukanaru Toki no Naka de, since it is neither a verb ending nor a suffix. It is simply a phrase he often uses, which encapsulates his stoic personality and that as an onmyouji he can handle pretty much anything.

Minami Mirei's catch phrase in PriPara, "Pop, Step, Get You!", is an interesting one since she coined it in order to craft an image of herself to project toward her fans, when in fact its buoyant perkiness does not match her real, secret personality.

Copula: Verb Endings

Kenshin's "de gozaru" is a copula of "de aru" but it is not strictly associated with him. It is historical from the Edo period and became associated with historical series in general in the minds of Japanese people. Kenshin uses it in a period in which it was not common, highlighting his personality as humble and not following the fashion of the times.

Ika Musume's "degeso" is a creative adaption of a copula. It is a play-on-words (we could call it a pun or oyaji gag), but its intended meaning is to be simply understood as that of the copula "degesu" (meaning "to be").

Chichiri in Fushigi Yuugi ends sentences with "no da". "Da" is the most common and informal form of the copula, but inserting "no" makes it sound distinct without changing the meaning.


Mascots in the Pretty Cure franchise, characters in Di Gi Charat, and many other characters in anime, especially cute ones, tack a meaningless suffix onto their sentences. Rather than being a catch phrase proper, it is either 1) a repetition of part of their own name, 2) part of the name of something else in the series, or 3) a syllable or two that sound cute to the Japanese ear.

Minami Mirei in PriPara (mentioned above) appends the suffix "-puri!" onto many of her sentences in order to sound cutesy.

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