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On Bulbapedia, there is an article about 2003 Wendy's promotional Pokémon toys. It currently says:

The 2003 Wendy's promotional Pokémon toys were a set of five toys distributed with Kids Meals at Wendy's in May of 2003. Each toy also came with one of fifteen cards.

It also links to a missing video by a user (TheMasterGamerify) who is no longer on YouTube.

How long did this campaign run? What were these toys, and what were the fifteen cards available?

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This link seems to document all the toys and cards. There were 5 toys. These were a Pikachu keychain, Pikachu Clock, Charizard Treasure Box, Kecleon Keychain, and a Celebi compass (though the image has Torchic). Here's images of all five:

Pika Other Pika Red winged lizard box Chameleon keychain The coolest toy

According to this site, the promotion began May 19th 2003, and very likely lasted 5 weeks. I haven't been able to find a more definitive confirmation of that.

Here's the promotional image used at the time to advertise the event (from the same link with the dates):

yay Wendy's

As for why the compass is called a Celebi compass, it really did have a Celebi design. The back of the case had a Celebi on it:

Proof it's a Celebi!

(image taken from this Ebay auction. Thanks to Krazer for finding it.)

It seems that you could put the Lugia, Torchic, and Kecleon trading cards from the promotion into it, and perhaps others. The above image has the back of the Lugia card. Here's a different version with the front of the Lugia card.

now lets zoom out!.

(taken from this Lugia collection)

The Pikachu clock could hold a card as well, though I don't think it really did anything with it the same way the compass worked with those cards, and the cards fit inside the Charizard box.

This site lists all the cards, with images for the front and back. They are:

  • 1 Pikachu

Pika Pika Pikachu!

  • 2 Charizard

Char! Chaaaaaarizard!

  • 3 Mewtwo

He know what you're thinking! Because he's psychic

  • 4 Tyranitar

Tyrani! Tyranitaaaaar!

  • 5 Lugia

Lugia is Psychic, too Lugia also know what you are thinking!

  • 6 Feraligatr

Ferali -gatr!

  • 7 Gyarados

Gyara-gyara Doooos!

  • 8 Kyogre

Not all legendaries can speak I wonder why....

  • 9 Latios & Latias

Hey look! Twins!

  • 10 Torchic

Man this little one evolves it's so OP!

  • 11 Groudon

This legendary can't speak either enter image description here

  • 12 Mudkip

So I heard... that you like Mudkips

  • 13 Duskull

It's sure dark... ...at dusk

  • 14 Treecko

Who's that Pokemon?! It's Treecko!

  • 15 Kecleon

Kek-kek-kek Kecleon!

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