Sometimes when watching anime reviews, various reviewers will say a series has a read the manga ending. From context, it appears to mean the anime is incomplete, there will be no sequel, and if you want to know what happens, you have to literally read the manga. This is obviously used with a negative connotation.

I'm sure that usually this is not a planned result; due to whatever reason there ends up being no will or resources to do an additional season. What I am curious about is the alternative case -- is a read the manga ending ever decided up front? I.e. was the anime series considered by the producers nothing more than a marketing tool to drive manga sales? Some reviewers give that impression, but I wonder if there are documented cases where it has been literally part of the plan from the beginning.

  • I am not very sure but the anime Kuusen Madoushi , Machine Doll, Seirei Tsukai no Blade Dance,Seiken Tsukai no World Break and others were made with the purpouse to stimulate manga/novel sales. These shows only tell a part of the story never giving it a proper ending indicating a continuation in a second season (which has low chances to be made) or in the respective manga. The absence of a continuation may be caused by an unexpected bad reception, destroying the planned second season, meaning that read the manga end was not planed. All that I've said is not confirmed so maybe it is not true.
    – Fel31
    Dec 5, 2016 at 20:54
  • Most anime based on manga are more or less advertisements for the manga, but I don't think that's why they do cop out endings. (Though that is probably why Japanese audiences aren't more bothered by the constant cop out endings of anime--unlike the rest of us, it's well within their power to go read the manga.)
    – Torisuda
    Dec 5, 2016 at 22:17
  • Related question: anime.stackexchange.com/questions/34468/…
    – ConMan
    Dec 5, 2016 at 22:26
  • 1
    @RichF even if they did, I don't think they will admit it blantantly. If they admit it then it will hurt the sales, so no, they won't admit it. Dec 6, 2016 at 1:47
  • 2
    I don't think industry figures tend to make a secret out of the fact that adapted anime are frequently just for promotional purposes - this isn't a scandalous idea by any means. One interview that discusses this: gigazine.net/news/…. If you think about it, isn't it a little odd that fans over here get so worked up about incompletely-adapted manga? It's not quite a 1-to-1 comparison, but I've never seen a comic book fan complain about their favorite superhero story arc not making it into the movie. (I don't run in those circles much, though.)
    – senshin
    Dec 6, 2016 at 3:30


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