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In the first episode of Love Live! School Idol Project season 2, the girls went to what I assume is an arcade where the front sign says Gamers. When watching the ED for episode 2, I noticed this same logo appear in the credits (this is the localized version released by NISA).

I am wondering who/what is Gamers and what is their connection to the Love Live series? Is it just a product placement deal with the anime or has it got something to do with the real life idol group?

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Gamers is a hobby shop specializing in anime, manga, games and their related merchandises.

Akihabara GAMERS

AKIHABARA GAMERS - Image courtesy of Japanese Wikipedia

Apparently, Gamers has appeared many times on Love Live! anime. According to NineColors.com (Japanese), a site that lists real-life places used in the anime:

When comparing to other shops, only Gamers have its original name shown with proper logo while others were changed. This gives a big hint that it's a product placement deal.

However, Gamers itself has done some tie-ups/collaborations with Love Live! series itself. Some examples are bonus merchandise for Love Live! products (anime Blu-Ray, CD singles).

According to オタクの戯言's HatenaBlog (Japanese), there's also a special booth for "μ's Final Love Live!", displaying the outfit used on "SUNNY DAY SONG" performance and other things like visitors' comment, merchandises, all released singles and albums, and posters.

booth in front of the shop BD/DVD racks

Moving to Love Live! Sunshine!!, there's Gamers Museum, displaying a comment board (separated into text only/with picture), Aquors scene in the anime, introduction to their songs, and casts' signature.

Love Live! Sunshine!! Museum at Gamers comment board with picture

Last but not least are Love Live! Sunshine!! special pages on Gamers (Japanese) and Gamers onlineshop (Japanese) website.

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