Before the openings in Date A Live, the narrator reads some epic-sounding text which is somewhat related to the content of the episode. In most cases it's been easy to understand, but the text from episode 9 is ambiguous. Here's the translation from Funimation's stream of the episode, this dialogue starts at 1:30:
"It" is something all things are given.
"It" can not be bought.
People often waste "it,"
hold "it" dear,
and chase after "it."
What... is "it"?
What is this "it" that she is talking about, and what does it have to do with the plot of the series?