38

In Steins;Gate, Dr. Pepper is mentioned several times as the "An Intellectual Drink, For The Chosen Ones".

Dk Pepper

I've seen a lot of other shows that have stores or products with similar names to the real-life brand, so that the producers can avoid copyright issues.

Hescafe WcDonalds

Even though the inclusion of Dr.Pepper wasn't asked for by the Dr.Pepper company, after the release of Steins;Gate the sales in Japan for Dr.Pepper shot up. ref.

Have there been any anime where a company has paid for their product to be included in the show?

  • 7
    Notice it's not actually "Dr. Pepper", but rather, "Dk. Pepper". – Killua Jun 29 '13 at 18:17
  • 6
    TVTropes have a list – Kreiri Jun 30 '13 at 8:46
  • 1
    @キルア It is in the anime, but in the original visual novel it's actually "Dr Pepper": i.stack.imgur.com/dXSbE.jpg – snailboat Jan 31 '15 at 10:13
  • 1
    @snailplane I remember when I play the VN it was "Dr People" instead of "Dr Pepper". I found a screenshot: i.imgur.com/8j3aojJ.jpg (source) – Zhuoyun Wei Nov 14 '17 at 12:43
  • 1
    @snailplane Ah I played the Steam version with official English translation. Looks like they modified the CG during the i18n. – Zhuoyun Wei Nov 14 '17 at 18:59
33

Yes. Sometimes it's a sort of "exchange" of product placement - the anime will show the brand in the show, and the brand will put something about the show on its products for a certain timeframe.

Code Geass: Pizza Hut

Code Geass scene with Pizza Hut box Real life Pizza Hut box with Code Geass advertisement

Rebuild of Evangelion

Scene with Doritos bags Real life Dorito bags with Evangelion characters

Tiger & Bunny: Various

enter image description here enter image description here enter image description here enter image description here

I'm sure there are more examples but these are just a few.

  • 2
    I would like to add that the Pizza Hut references are edited out of the English localized version of Code Geass, in the Japanese version you can see the Pizza Hut logo clearly when the Pizza is being delivers to C.C, however in the english version either the logo has been totally removed or just the text with hat part made a bot more bluring – Memor-X Oct 26 '14 at 21:38
18

In addition to the other answers...

The first episode of the new Ghost in the Shell: ARISE series features various shots of various ads for the Surface tablet and the device itself.

Surface-desu

The Evangelion Rebuild films have had long lingering shots of a Lawson's convenience store. Also, Misato’s fridge is stocked with Kirin beer.

Bi-ruuuuuu

In Macross Frontier movie, Ranka and Alto go into a FamilyMart convenience store as a plot point...

Why are there ads in my plot?!

  • Ranka also has a CM song for Family Mart! – Kirby Oct 13 '14 at 4:37
15

enter image description here

Well, there's Tiger & Bunny which plastered product placement to the extreme of its real-life sponsors:

Each of the city's most famous superheroes work for a sponsor company and their uniforms also contain advertising for real-life companies.

The show features "sponsored" super heroes who fight crime, with their sponsors plastered all over them like NASCAR, and in some cases, even doing in-show commercials for the actual product (e.g. Pepsi). Some of these in-show sponsors were actually sponsors of the show. The old Tiger & Bunny website (it's since been changed) listed all of their sponsors which had product placement: via archive.org.

enter image description here

I don't know if these companies actually went to the producers to pay for advertising spots within the show. It's probably more likely that it was a two-way street, working much like how anime get made in general, where the producers/studio will look for sponsors with an idea, and a contract and agreement is made. So these companies went into it knowing how their product would be placed in the show.

When the show was adapted into a manga, all of the product placement was removed (for obvious reasons).

11

enter image description here

Here. This one's from Nichijou.

And yes, it's the real thing as is featured in the credit: (0:59 in the ending 2)

enter image description here

  • 1
    I'm not sure it was actually a paid product placement. Is there any source confirming the show makers got paid to do that and it wasn't a joke involving a real brand name? Coz you know, Nichijou is full of humor. – Hakase Oct 25 '14 at 14:19
3

Full Metal Panic has product placements of Budweiser and Heineken.

  • There's also "Pizza But" in TSR, "Bocari Sweat" in the original series. Heineken was "Heibeken" beer. But somehow Budweiser remained unchanged. – кяαzєя Dec 30 '13 at 18:12
3

Great Teacher Onizuka features a Vaio laptop:

Great Teacher Onizuka: Sony Vaio

There are also Infiniti and Nissan placements in Ghost in the Shell: Arise

2

The Katsuhiro Otomo-designed Freedom OAV series is a particularly fun viewing experience for product placement, since it came into being as part of a Nissin Cup Noodles promotional campaign. In it, remnants of humanity live in a lunar colony where -- incidentally and inexplicably -- Nissin Cup Noodles are a primary food source.

protected by Aki Tanaka Dec 28 '17 at 15:33

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