In Nichijou there is a scene where a random character says,

The coffee isn't very coffee coffee

Is this a pun? What's the meaning of these sentences? Even her friend asks too.

This coffee isn't very coffee coffee What does not coffee coffee even mean? It's not coffee coffee!

Relevant video on YouTube

  • which episode is this
    – Darjeeling
    Nov 21, 2017 at 15:15
  • @Darjeeling i forgot, but it is on youtube, you could find it in my post
    – Gagantous
    Nov 21, 2017 at 15:16

2 Answers 2


There's no pun. She is using "coffee-coffee" as a made-up adjective to describe that the coffee she is drinking doesn't have properties of coffee, and as you can tell from her friend's response, it's not standard Japanese (she could've just said something like "This doesn't taste like coffee."). The subtitle uses the phrase as-is, but something more English could be something like "This isn't very coffee."

The gag of this skit is that Girl B drinks and agrees with the fictional word, despite no description of what it means. I feel this isn't supposed to be funny, but more closer to something the viewers can agree to, like when eating out with friends and trying to describe what you just ate/drank, but cannot find the right words for it (thus just saying something like "coffee-coffee").

  • Normally I add -y or -ee sound to a word to make this happen, but it wouldn't work well with Coffee. For instance, these donuts aren't very donut-y
    – giraffesyo
    Nov 21, 2017 at 19:56
  • @MichaelMcQuade Yeah, I thought about doing that, but as you said, it doesn't work well with coffee :P
    – Jimmy
    Nov 21, 2017 at 19:59
  • for some reason i found this scene funny, but i didnt understand what's going on this scen...
    – Gagantous
    Nov 22, 2017 at 13:21

Jimmy's answer is good, but I want to offer one clarification.

To an English speaker, "coffee-coffee" sounds an awful lot like contrastive focus reduplication. "this is coffee, but it's not COFFEE-coffee" might mean "this beverage has some but not all of the essential properties of coffee". However: Japanese doesn't have contrastive focus reduplication! That's not what's actually being said here.

Reduplication in Japanese is used primarily for mimetics (onomatopoeia, basically). Unlike with English's contrastive focus reduplication, you can't really apply "mimetic reduplication" to arbitrary Japanese nouns, so "kōhī-kōhī" (which is sort of a weird adjective-ified form of "coffee") sounds stranger to the Japanese ear than "COFFEE-coffee" sounds to the English ear. If I were to attempt an analogy, this might be somewhat like forming a strange derived adjective from coffee, as in "this coffee isn't very coffile".

  • Great clarification. Didn't think of that COFFEE-coffee part.
    – Jimmy
    Nov 21, 2017 at 22:19
  • "this coffee isn't very coffile" did you mean "this coffee isn't very coffee"
    – Darjeeling
    Nov 22, 2017 at 3:08
  • 1
    @Darjeeling No, I did mean "coffile", as a weird of use of -ile as a marginally-productive adjectivizing suffix, a la "fissile", "prehensile", "labile", etc.
    – senshin
    Nov 22, 2017 at 7:35
  • This is what I though when I saw the episode. It's not like something well defined, as the other girl herself asked: "what does it mean to coffee-coffee?" It's just that it seemed that the first girl had made some nonsensical word to describe the coffee, as the word itself is not even explainable, but when the other girl tasted she simply agreed that it was not coffee-coffee. I laughed. Jan 15, 2021 at 21:45

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