It is called ganguro, which is very well known for its dark-tan makeup.
Ganguro (ガングロ) a fashion trend among young Japanese women that started in the mid-1990s, distinguished by a dark tan and contrasting make-up liberally applied by fashionistas.
Ganguro instead tanned their skin, bleached their hair and used much colourful makeup in unusual ways.
In ganguro fashion, a deep tan is combined with hair dyed in shades of orange to blonde, or a silver grey known as "high bleached". Black ink is used as eye-liner and white concealer is used as lipstick and eyeshadow. False eyelashes, plastic facial gems, and pearl powder are often added to this. Platform shoes and brightly coloured outfits complete the ganguro look. Also typical of ganguro fashion are tie-dyed sarongs, miniskirts, stickers on the face, and many bracelets, rings, and necklaces.
It is also a subculture of gyaru (gal), and developed into further styles like yamanba and manba since the 2000s.