I only know that noitaminA is "Animation" written backwards. It sometimes appear at the beginning of episodes of anime.

noitaminA logo

But does it mean anything? At Anime-Planet, it is considered a tag/genre. At MyAnimeList it is treated as a broadcast block. I don't really get it either way.

  • 5
    It's a programming block. See en.wikipedia.org/wiki/Noitamina
    – Logan M
    Dec 17 '13 at 1:03
  • 2
    @LoganM or student080705639 should post something like that comment as an answer so this is no an "unanswered" question.
    – Mark S.
    Dec 17 '13 at 3:52
  • 1
    @MarkS. Generally if I leave a comment like that, I don't intend to type a full answer, or at least it's not a high priority item. You can use it yourself if you want, though in this case the question has already been answered satisfactorily.
    – Logan M
    Dec 17 '13 at 5:03

As @LoganM points out in a comment, noitaminA is a programming block on Fuji TV that initially went from 24:45-25:15 on Thursday nights (i.e. 12:45a-1:15a on Friday) and was later lengthened to 24:45-25:45.

Old noitaminA shows tended to have one major commonality - they targeted a different audience than most other late-night anime. Some good examples of this are:

While the shows aired by noitaminA do not have any single unifying feature, "not being like a typical late-night anime show" is an interesting enough feature to merit a tag or genre on sites like Anime-Planet, I suppose. One other unusual feature of noitaminA shows is that they typically (though not always) last 11 or 22 episodes, rather than 12-13 or 24-26.

Some argue that the past couple years of noitaminA have been characterized by very conventional anime, rather than the mold-breakers of noitaminA's early days, thus diluting the value of noitaminA as a marker of quality. Examples:


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