In episode two of Inari, Konkon, Koi Iroha, there was a scene where there was a blimp with a sign with a heart on it and some words "WE/MAX". What does WE/MAX mean?


  • Just as a note: The text on the side of the blimp reads シンワハウス, or "Shinwa House". This might be a real estate company in Japan, hence the pun on "RE/MAX" in the subs. – Killua Jan 23 '14 at 3:39

Like Eric mentioned, "シンワハウス (Shinwa House)" is a real estate company in Iwate Prefecture and the subtitles is referring to "RE/MAX", which is famous for the iconic balloon. The localization decided to use "WE/MAX" since they can't use the trademarked name "RE/MAX" and using "Shinwa House" pretty much has no meaning in English speaking countries. The combination of the balloon and "WE/MAX" was a localization compromise.

| improve this answer | |
  • Actually, the name of the real-life company is 神話ハウス. Same reading, but different writing. – Logan M Jan 23 '14 at 6:51
  • 1
    伸和ハウス, actually. – senshin Jan 23 '14 at 8:13

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.